Have you been trying to figure how best to use digital organizing strategies and tactics to accentuate the organizing work you do for candidates and around issues? Then this two-day training on July 7 and 8, 10 am – 6 pm, is for you.
BACKGROUND: In 2008, Obama For America revolutionized the use of social media for political campaigns, and Barack Obama won the election in a landslide (winning by 9.5 million popular and 192 electoral votes, but who’s counting?).
In 2016, the Trump campaign and its allies relied extensively on social media and achieved an upset victory, plunging a divided nation into chaos. Since the 2016 election, progressive grassroots groups and campaigns have exploded on the local, state, and national scene, resulting in fierce competition for visibility and resources.
ABOUT THE TRAINING: The training is designed for candidates, campaign staffers/volunteers, and people organizing for racial, economic, or climate justice who already use social media (mass email, Facebook, etc.) and want to gain professional skills. Best news: We have three spaces available for industrious but cash-strapped activists willing to volunteer for local candidates. Contact firstname.lastname@example.org for availability of spaces.
Topics to be covered in-depth:
- The role digital organizing can play throughout your entire campaign/organization
- Key strategies for effective email writing and social media
- Building an offline and online strategy that works together and how to measure the results
The presenter will be Beth Becker, Becker Digital Strategies, a boutique political digital consulting firm specializing in top-level digital strategy, social media strategy, and digital training. She is well known for developing and leading NOI (New Organizing Institute)-style digital boot camp trainings and mentoring the next generation of digital campaigners.
This event is hosted by Progressive Democrats of America: Central Illinois and Champaign County Democrats.